If you’ve ever browsed collectible toys online or visited specialty stores, you’ve probably seen Labubu — the quirky, mischievous character from the POP MART family. Despite its playful design and small size, one glance at the price tag is enough to make many people ask the same question: Why is Labubu so expensive?
In this article, we’ll explore the story behind Labubu, the factors driving up its value, and why collectors are willing to pay a premium for it. Why Is Labubu So Expensive? The Real Reasons Behind the Hype
What Is Labubu?
Labubu is part of the The Monsters series, designed by the talented Hong Kong artist Kasing Lung and produced by the well-known collectible brand POP MART. With its distinct buck-tooth grin, big eyes, and whimsical yet slightly creepy charm, Labubu stands out in the designer toy world.
Unlike mass-produced toys found in regular stores, Labubu belongs to the category of art toys or designer collectibles, which already positions it in a premium market segment.
The Main Reasons Labubu Is So Expensive
1. Limited Production Runs
One of the biggest reasons for Labubu’s high price is scarcity. POP MART often releases Labubu figures in limited quantities, sometimes as part of blind box series, exclusive event drops, or special collaborations.
When a toy is produced in small numbers, demand quickly outstrips supply, especially if the character has a strong fan base. This leads to collectors paying much more than retail prices on resale platforms.
2. High Demand from Collectors
Labubu has a cult following. The character’s unique mix of cute and creepy appeals to a wide range of fans — from casual buyers to serious art toy collectors.
In the world of collectibles, demand drives value. A rare Labubu figure can sell out within minutes of release, and resellers often flip them for two to five times their original price.
3. Artistic Value
Labubu isn’t just a toy; it’s a piece of art. Kasing Lung’s creative vision and storytelling give each figure personality and charm. Collectors aren’t just buying plastic — they’re investing in the artist’s brand and creative work.
Much like limited-edition art prints, designer toys hold artistic and emotional value, which increases their worth over time.
4. Blind Box Concept
POP MART is famous for its blind box sales model, where buyers don’t know which figure they’re getting until they open the box. This creates excitement but also scarcity for certain “secret” or rare editions.
Rare Labubu figures can become extremely valuable simply because of how hard they are to get. For example, a figure with a 1/144 chance of being in a box will be highly sought after by collectors. Why Is Labubu So Expensive? The Real Reasons Behind the Hype.
5. Collaborations and Special Editions
Labubu has been featured in collaborations with popular brands, artists, and special events. These versions are even rarer and usually never reproduced.
For example, a collaboration with a luxury fashion brand or a special anniversary Labubu can become a collector’s “holy grail” — with prices skyrocketing in the resale market.
6. Quality and Craftsmanship
Unlike mass-produced toys from big-box retailers, Labubu figures are made with high-quality materials and intricate detailing. The paintwork, sculpting, and packaging are all carefully designed to enhance the premium feel.
Collectors value this craftsmanship, and it justifies the higher price point compared to regular toys.
7. Resale Market Inflation
When something is rare and in demand, the resale market steps in. Many Labubu buyers are also resellers who purchase multiple boxes hoping to find rare editions to sell at a profit.
A Labubu that retailed for $15–$20 can easily resell for $100 or more, depending on rarity and condition. This inflated pricing contributes to the perception that Labubu is expensive. Why Is Labubu So Expensive? The Real Reasons Behind the Hype.
Is Labubu Worth the Price?
Whether Labubu is “worth it” depends on your perspective. For casual buyers, it may seem overpriced for a small toy. But for collectors and fans of Kasing Lung’s work, Labubu is more than a figure — it’s a piece of art, a symbol of fandom, and sometimes even a profitable investment.
Many collectors enjoy the thrill of the hunt, the joy of unboxing a rare piece, and the satisfaction of displaying their collection.
Tips for Buying Labubu Without Overspending
If you’re interested in adding Labubu to your collection but want to avoid paying inflated prices, here are a few tips:
- Buy directly from POP MART during official releases to get retail pricing.
- Join collector communities on social media to trade instead of buying from resellers.
- Watch for restocks or re-releases of popular figures.
- Set a budget and stick to it — it’s easy to get caught up in the hype.
Final Thoughts
So, why is Labubu so expensive? The answer lies in a mix of limited supply, high demand, artistic value, and the thrill of collecting. For some, it’s just a pricey toy. For others, it’s a treasured piece of art and culture. Why Is Labubu So Expensive? The Real Reasons Behind the Hype.
In the end, Labubu’s charm, rarity, and the emotional connection it builds with fans ensure that its value remains high — both in monetary and sentimental terms. Whether you buy one or just admire from afar, there’s no denying that Labubu has earned its place in the world of premium collectibles. Why Is Labubu So Expensive? The Real Reasons Behind the Hype.
